HURR is leading the Fashion Rental Revolution by transforming fashion habits. Founded in 2017 by CEO Victoria Prew, the company addresses the environmental impact of fast fashion by promoting renting over buying. The platform allows women to indulge in the latest luxury trends sustainably, fostering a community of like-minded individuals. HURR has evolved into a tech-first solution, connecting thousands of renters and lenders. Beyond reshaping fashion behaviors, the company empowers women to monetize their wardrobes and supports climate positivity through its membership with Ecologi. With a mission to extend the lifespan of fashion, HURR is making a meaningful impact—one rental at a time.